Tuesday, August 9, 2011

Local beer in 'Planet of the Apes'

About three-quarters way through "The Rise of the Planet of the Apes," Deschutes Brewery's Mirror Pond Pale Ale makes a big appearance.

It's in the scene where one of the jailers at the ape prison brings in some friends one night to make fun of the apes.

One of the friends even pulls out one of the ales and teases an ape with it. Not a good idea.

Anyway, Deschutes Brewery must have paid a pretty penny to get such product placement in a high-profile summer release.

By the way, the movie is good. You have to wonder, though, why the SFPD has only one helicopter, but with all the budget cutbacks these days, it makes sense. Also, why does Jacobs, the head of the lab, make a 180-degree switch and want to experiment on more apes.

Those quibbles aside, "Planet of the Apes" is a fun summer movie. Look for Bend's Deschutes Brewery, it'll make your day.


  1. By the way, we paid nothing for the "placement". We were as pleasantly surprised as anyone.

  2. I just happened to be drinking a Red Chair NWPA while watching the movie.