Friday, March 19, 2010

CBS = Can't Broadcast Sports


Or more specifically, CBS does a terrible job with the best three weeks in college sports - the NCAA basketball tournament.

The college football bowl season doesn't even come close. (Of course, if there were a playoff in college football, it would be king, even over pro football).

Still, March Madness is maddening on CBS. It pre-selects which games it will broadcast in each region and too bad if you want to watch something else. This spells the death of network television in sports. Networks wants total control, but in the internet-savvy era, they can't have it, so give it up.

CBS doesn't realize that moving around between games, particularly the more exciting or more surprising games, is what most viewers want. Actually, they want to watch what they want and not what CBS tells them to watch. Get with it.

In the 1980s, ESPN knew what to do with March Madness. In fact, ESPN created this sports monster. They knew then how to move around between games to keep the viewer interested.

Once CBS got a hold of the early rounds of the tournament, it tried, but couldn't completely kill all the excitement. Still, CBS does a poor job of covering the tournament.

Luckily this year, the NCAA is allowing broadcast of all games on the internet and those in front of computers, or holding smartphones, can watch what they want. (Click here for viewer). It even has a "Boss Button" that brings up a bogus work flow diagram when your boss walks by at work.

But, most people prefer to watch the games on television and that is where CBS drops the ball.

Yes, there are way too many ads, but that is the price you pay when you don't have to pay to see the game. (We don't have cable or satellite. We get it over the airwaves.) CBS just has no feel for the game or the viewer.

Anyway, it's a just a game. I'll get over it in three weeks.




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